Eminem, the Rap Legend and How He Spends His Fortune
Marshall Mathers, better known by his stage name Eminem, is widely considered one of the greatest rappers of all time. Over his 25-year career, Eminem has sold over 300 million records worldwide, making him one of the best-selling music artists of all time. With hits like “Lose Yourself,” “The Real Slim Shady,” and “Not Afraid,” Eminem has impacted popular culture immensely and earned himself a sizable fortune in the process. While he enjoys the spoils of success like most wealthy celebrities, Eminem also invests wisely and keeps some of his interests low-key. Here’s a deeper look at a few ways the legendary rapper spends his millions.
Cars
Eminem has long had a passion for expensive, high-performance vehicles. Over the years, his personal car collection has included numerous luxury and sports cars from brands like BMW, Audi, Chrysler, and Dodge. However, the real gems in Eminem’s garage are his Italian exotics. He’s owned several Ferraris over the years, including a red Ferrari F430. In the music video for “Without Me,” Eminem even raps next to a classic black Ferrari Testarossa.
Lamborghinis also feature prominently in Eminem’s car collection. In his early fame, Eminem splurged on a metallic green Lamborghini Diablo, which retailed for around $350,000 when new. More recently, Eminem stepped up to an even more exclusive model – a limited-edition white Lamborghini Aventador LP 700-4, which has a starting price of around $400,000. The Aventador’s V12 engine produces over 700 horsepower, allowing it to rocket from 0-60 mph in under 3 seconds.
While cars are just toys for many celebrities, Eminem’s passion for driving is evident. He’s been spotted behind the wheel of his exotics on public roads over the years. Eminem clearly gets joy from owning and driving these high-performance machines. With his wealth, he can afford to indulge this expensive hobby without hesitation. Cars represent both a luxury indulgence and a creative outlet for the Detroit-born rapper.
Comic Book Collection
You might be surprised to learn Eminem has another secret hobby – comic books. As a kid growing up in Missouri, Eminem fell in love with the Marvel universe after receiving a Spider-Man comic. This planted a seed that blossomed into a full-fledged collecting obsession as an adult. Eminem’s comic collection now includes rare, valuable issues from the 1960s and beyond.
Some of the prized pieces in Eminem’s collection include Amazing Fantasy #15 from 1962, which featured the first appearance of Spider-Man; Incredible Hulk #1 from 1962; and Detective Comics #27 from 1937, which is one of Batman’s earliest appearances. These golden age comics in near-mint condition can be worth hundreds of thousands of dollars each on the collector’s market. Beyond keys issues, Eminem also owns long runs of titles like The Amazing Spider-Man, X-Men, and Fantastic Four.
Eminem’s love of comics has even inspired some of his music. His alter ego “Slim Shady” draws comparison to comic book supervillains like The Joker. Songs like “Without Me” reference characters like Wolverine and Magneto. As a lifelong fan, Eminem sees comic books as more than just valuable collectibles – they fuel his creative passions. His secret collection is a reminder that even the biggest stars have unexpected hobbies fueled by childhood nostalgia.
Sneaker Collection
Another obsession Eminem is willing to spend his millions on? Sneakers. The rapper has openly referred to himself as a “sneakerhead,” showcasing his vast shoe collection in music videos and interviews over the years. Eminem favors rare and limited-edition kicks from brands like Nike, Jordan, Adidas, and New Balance. He’s been known to chase drops from the most hyped sneaker collabs and collections.
Eminem’s personal favorites seem to be Nike Air Jordan models, as he frequently wears and collects Jordans in his spare time. He even collaborated with Jordan Brand on a limited-edition “Shady XV” Jordan sneaker in 2014. This black and gold high-top sold out instantly online. Beyond Jordans, Eminem also owns ultra-rare sneakers like the “Air Mag” featured in Back to the Future Part II, which retailed for over $50,000 at auction.
Sneakers serve as both an art form and status symbol for Eminem. By displaying and wearing exclusive or one-of-a-kind shoes, he can flex his wealth while engaging in a passionate interest. Some of the revenue from his Jordan collaboration even went to charity. Sneaker collecting is a creative outlet and competitive sport for the dedicated rapper, who spends top dollar to maintain one of the world’s most envied collections.
Real Estate Holdings
His Detroit-area mansion, purchased in the late 90s, sits on over 8 secluded acres and boasts amenities like a recording studio, basketball court, and swimming pool. In Los Angeles, Eminem has owned homes in upscale neighborhoods like Beverly Crest and Hidden Hills. His New York property is a lavish Tribeca penthouse with city skyline views. Beyond lavish houses, Eminem also owns investment properties, vacation homes, and commercial real estate.
While not much is known about Eminem’s full real estate portfolio, it’s undoubtedly worth tens of millions. He seems to enjoy owning spacious, secluded homes befitting his A-list celebrity status. Real estate allows the rapper to not only find privacy but also generate steady income through rentals or future sales. It’s a savvy way for Eminem to preserve and grow his wealth over the long run.
Savvy Investments
Beyond flashy indulgences, Eminem is also reported to be quite savvy when it comes to investing his fortune. While private about his holdings, it’s believed he maintains a diverse portfolio spanning stocks, bonds, private equity, and more. He likely works with wealth managers to preserve and grow his net worth for the future.
One known investment is Eminem’s stake in Shady Records, his record label founded in 1999. As owner and CEO, he earns ongoing revenue from album sales and touring of acts like himself, 50 Cent, Obie Trice, and others on the Shady/Aftermath/Interscope roster. Shady Records has generated over $1 billion in revenue since its founding. Eminem also owns the music publishing rights for much of his own catalog, which pays out each time his songs are streamed or licensed for media use.
Beyond the music industry, Eminem has invested in other entertainment ventures over the years as well. He was an early investor in Beats By Dre headphones before their acquisition by Apple for $3 billion. Eminem also holds small ownership stakes in the Detroit Pistons NBA team and FOX Sports Detroit. Through smart investments in growing companies and industries, Eminem ensures his wealth will continue generating returns for decades to come.
Giving Back Through His Foundation
While indulging in luxuries, Eminem also believes in giving back. In 2018, he launched the Marshall Mathers Foundation to support disadvantaged youth in Detroit through education and creative arts programs. Some initiatives include helping students afford college, funding after-school art and music classes, and awarding scholarships.
The Foundation has given grants to numerous Detroit-area schools and organizations. Eminem also donates to other philanthropic causes important to him like disaster relief. He often matches fan donations during fundraising livestreams as well. For Eminem, wealth is nothing without using the platform to empower future generations. His Foundation allows the Detroit legend to give back meaningfully to communities in need of support.
Final Thoughts
Over his decades in the spotlight, Eminem has amassed a fortune estimated at over $230 million. While indulging in lavish toys, collectibles, and indulgences, he also invests wisely and donates generously. Eminem enjoys the fruits of his success through cars, sneakers, comic books, and more, but is prudent about preserving wealth for the long run through real estate, business stakes, and other holdings. As one of the best-selling artists ever, Eminem has certainly earned the right to enjoy luxury – but also understands the value in giving back through his Foundation. Overall, the rapper lives very well while also preserving his legacy responsibly.
