In today’s digital age, social media presence plays a significant role in the visibility and popularity of sports teams,
including those in the NBA. With millions of followers across various platforms,
NBA franchises leverage social media to engage with fans, promote their brand, and expand their reach globally.
Let’s take a closer look at how each NBA team ranks based on their total social media followers.
Rules: Counting only the major social media platforms (Facebook, Instagram, X)
1. Los Angeles Lakers – 58.5M Total Followers
Facebook: 22.0M
Instagram: 24.5M
The Los Angeles Lakers are the most popular NBA team on major social media with an astonishing 58.5 million followers. Not a huge surprise, since the Lakers are the most famous franchise in NBA history and a team that always has had great superstars in the likes of Kobe Bryant, Magic Johnson, Wilt Chamberlain, LeBron James, and others.
Renowned for their illustrious history, star-studded roster, and captivating content, the Lakers have solidified their position as one of the most followed sports teams globally with 22 million followers on Facebook, 24.5 million on Instagram, and a staggering 12.0 million on Twitter.
2. Golden State Warriors – 54.0M Total Followers
Facebook: 13.0M
Instagram: 32.5M
X/Twitter: 8.5M
The Golden State Warriors boast an impressive total of 54 million followers across social media platforms, reflecting their monumental impact on the digital landscape of basketball. With 13.0 million Facebook followers, 32.5 million Instagram followers, and 8.5 million Twitter followers, the Warriors’ dynamic playstyle and championship success have captivated fans worldwide.
3. Chicago Bulls – 30.9M Total Followers
Facebook: 16.0M
Instagram: 10.2M
X/Twitter: 4.7M
The Chicago Bulls command a significant social media presence with 30.9 million followers across various platforms. Boasting 16.0 million Facebook followers, 10.2 million Instagram followers, and 4.7 million Twitter followers, the Bulls’ iconic legacy and passionate fan base continue to resonate with audiences. From the Michael Jordan era to the present, the Bulls have captivated fans with their storied history, electrifying gameplay, and iconic brand identity.
4. Cleveland Cavaliers – 27.6M Total Followers
Facebook: 7.7M
Instagram: 16.6M
X/Twitter: 3.3M
The Cleveland Cavaliers, with a total of 27.6 million followers across various social media platforms, maintain a strong digital presence. Despite fluctuations in performance on the court, the Cavaliers have cultivated a dedicated following, especially during their championship-winning seasons. With 7.7 million followers on Facebook, 16.6 million on Instagram, and 3.3 million on Twitter, the Cavaliers’ social media platforms serve as virtual arenas where fans unite to support the team, showcasing their unwavering loyalty and passion for the game.
5. Miami Heat – 25.7M Total Followers
Facebook: 14.0M
Instagram: 6.7M
X/Twitter: 5.0M
The Miami Heat engage with 25.7 million followers across social media platforms. Their culture of excellence and championship success resonates with fans worldwide. With 14.0 million Facebook followers, 6.7 million Instagram followers, and 5.0 million Twitter followers, the Heat’s captivating content from thrilling game highlights to community initiatives, continues to foster a strong connection with their fan base, embodying the spirit of Miami both on and off the court.
6. Houston Rockets – 24.5M Total Followers
Facebook: 15.0M
Instagram: 6.3M
X/Twitter: 3.2M
The Houston Rockets boast a total of 24.5 million followers across social media platforms, reflecting their significant influence in the basketball community. With 15.0 million Facebook followers, 6.3 million Instagram followers, and an impressive 3.2 million Twitter followers, the Rockets engage with fans globally. Known for their high-flying style of play and competitive spirit, the Rockets captivate audiences, garnering support and admiration from fans of all ages.
7. Boston Celtics – 20.7M Total Followers
Facebook: 8.7M
Instagram: 7.9M
X/Twitter: 4.1M
The Boston Celtics maintain a robust social media presence with a total of 20.7 million followers across platforms. With 8.7 million Facebook followers, 7.9 million Instagram followers, and 4.1 million Twitter followers, the Celtics engage with fans worldwide. As one of the most storied franchises in NBA history, the Celtics boast a passionate fan base and a rich tradition of success. Through captivating content, the Celtics provide fans with a unique opportunity to connect with the team and celebrate their legacy.
8. Philadelphia 76ers – 16.0M Total Followers
Facebook: 9.4M
Instagram: 4.3M
X/Twitter: 2.3M
The Philadelphia 76ers boast a total of 16 million followers across social media platforms, reflecting their widespread appeal and passionate fan base. With 9.4 million Facebook followers, 4.3 million Instagram followers, and 2.3 million Twitter followers, the 76ers are known for their competitive spirit and commitment to excellence, fostering a sense of community and belonging among fans.
9. San Antonio Spurs – 15.4M Total Followers
Facebook: 6.7M
Instagram: 5.2M
X/Twitter: 3.5M
The San Antonio Spurs boast a total of 15.4 million followers across social media platforms, reflecting their enduring popularity and widespread appeal. With 6.7 million Facebook followers, 5.2 million Instagram followers, and 3.5 million Twitter followers, the Spurs engage with fans worldwide. As one of the most successful franchises in NBA history, the Spurs continue to embody excellence on and off the court, inspiring fans and building connections that transcend borders.
10. Oklahoma City Thunder – 14.8M Total Followers
Facebook: 6.1M
Instagram: 5.9M
X/Twitter: 2.8M
The Oklahoma City Thunder have amassed a total of 14.8 million followers across social media platforms, reflecting their widespread appeal and dedicated fan base. With 6.1 million Facebook followers, 5.9 million Instagram followers, and 2.8 million Twitter followers, the Thunder are known for their passionate fan base and competitive spirit.
11. New York Knicks – 11.9M Total Followers
Facebook: 5.5M
Instagram: 4.0M
X/Twitter: 2.4M
The New York Knicks command a total of 11.9 million followers across social media platforms, underscoring their enduring appeal and iconic status in the basketball world. With 5.5 million Facebook followers, 4.0 million Instagram followers, and 2.4 million Twitter followers, the Knicks are one of the most storied franchises in NBA history, boasting a passionate fan base and a rich tradition of success, embodying the spirit of New York City and captivating audiences with their unparalleled energy and intensity.
12. Los Angeles Clippers – 11.4M Total Followers
Facebook: 4.1M
Instagram: 5.3M
X/Twitter: 2.0M
The Los Angeles Clippers have amassed a total of 11.4 million followers across social media platforms, solidifying their presence in the digital landscape of basketball with 4.1 million Facebook followers, 5.3 million Instagram followers, and 2.0 million Twitter followers. Despite facing competition in their own city, the Clippers have cultivated a dedicated fan base and continue to expand their reach globally, showcasing their unique identity and competitive spirit on and off the court.
13. Dallas Mavericks – 10.7M Total Followers
Facebook: 4.5M
Instagram: 4.0M
X/Twitter: 2.2M
The Dallas Mavericks have garnered a total of 10.7 million followers across social media platforms, showcasing their strong presence in the digital realm of basketball fandom. With 4.5 million Facebook followers, 4.0 million Instagram followers, and 2.2 million Twitter followers, the Mavericks are a franchise known for innovation and excellence, fostering connections that transcend borders and unite fans under the banner of Mavericks basketball.
14. Sacramento Kings – 10.7M Total Followers
Facebook: 7.3M
Instagram: 2.2M
X/Twitter: 1.2M
The Sacramento Kings have amassed a total of 10.7 million followers across social media platforms, solidifying their presence in the digital landscape of basketball. With 7.3 million Facebook followers, 2.2 million Instagram followers, and an impressive 1.2 million Twitter followers, the Kings engage with fans through compelling content. As a team with a rich history and a passionate fan base, the Kings continue to inspire and unite fans worldwide, showcasing the spirit of Sacramento and the enduring legacy of Kings basketball.
15. Milwaukee Bucks – 10.2M Total Followers
Facebook: 2.7M
Instagram: 5.5M
X/Twitter: 2.0M
The Milwaukee Bucks captivate a staggering 10.2 million followers across social media platforms. With 2.7 million Facebook followers, 5.5 million Instagram followers, and a solid 2.0 million Twitter followers, the Bucks orchestrate a community outreach to resonate with fans across the globe. Their digital presence reflects the team’s commitment to unity, resilience, and the rich basketball heritage of Milwaukee.
16. Brooklyn Nets – 10.0M Total Followers
Facebook: 3.1M
Instagram: 4.9M
X/Twitter: 2M
The Brooklyn Nets have amassed an impressive following of 10 million fans across social media platforms, highlighting their growing popularity and strong fan engagement with 3.1 million Facebook followers, 4.9 million Instagram followers, and 2 million Twitter followers. The Nets actively connect with fans through a variety of content, including highlights, player features, and community initiatives. As a team with former star power and championship aspirations, the Nets continue to captivate audiences worldwide, embodying the energy and diversity of Brooklyn basketball.
17. Toronto Raptors – 9.1M Total Followers
Facebook: 2.5M
Instagram: 4.1M
X/Twitter: 2.5M
The Toronto Raptors boast a total of 9.1 million followers across social media platforms, reflecting their global appeal and passionate fan base. The Raptors engage with fans as Canada’s team, having captured the hearts of fans worldwide, inspiring a sense of pride and unity through their electrifying gameplay and commitment to inclusivity.
18. Portland Trail Blazers – 7.8M Total Followers
Facebook: 2.4M
Instagram: 2.9M
X/Twitter: 1.5M
The Portland Trail Blazers have amassed a total of 7.8 million followers across social media platforms, reflecting their enduring popularity and passionate fan base. Known for their iconic brand and dedicated fan base, the Trail Blazers continue to inspire and unite fans worldwide, embodying the spirit of Portland and the rich tradition of Blazers basketball.
19. Indiana Pacers – 7.6M Total Followers
Facebook: 3.1M
Instagram: 3.1M
X/Twitter: 1.4M
The Indiana Pacers boast a total of 7.6 million followers across social media platforms, reflecting their widespread appeal and dedicated fan base. With 3.1 million Facebook followers, 3.1 million Instagram followers, and 1.4 million Twitter followers, the Pacers engage with fans through captivating content, behind-the-scenes access, and interactive experiences.
20. Washington Wizards – 7.6M Total Followers
Facebook: 4.9M
Instagram: 1.5M
X/Twitter: 1.2M
The Washington Wizards command the attention of 7.6 million followers across social media platforms. With a formidable 4.9 million followers on Facebook, 1.5 million on Instagram, and 1.2 million on Twitter, the Wizards weave a tapestry of engagement with fans around the globe. Their digital footprint reflects the team’s commitment to inclusivity, innovation, and the dynamic energy of Washington, D.C.
21. Phoenix Suns – 7.4M Total Followers
Facebook: 2.1M
Instagram: 3.6M
X/Twitter: 1.7M
The Phoenix Suns have amassed a strong following of 7.4 million fans across social media platforms, reflecting their growing popularity and strong fan engagement. With 2.1 million Facebook followers, 3.6 million Instagram followers, and 1.7 million Twitter followers, the Suns continue to captivate audiences, embodying the spirit of Phoenix.
22. Denver Nuggets – 6.4M Total Followers
Facebook: 2.3M
Instagram: 2.7M
X/Twitter: 1.4M
With a total of 6.4 million followers across various social media platforms, the Denver Nuggets command a massive following indicative of their widespread appeal and dedicated fan base. As a team renowned for their electrifying style of play and unwavering commitment to community engagement, the Nuggets continue to inspire and unite fans worldwide, embodying the vibrant spirit of Denver and the thrill of basketball.
23. Orlando Magic – 6.2M Total Followers
Facebook: 2.7M
Instagram: 1.9M
X/Twitter: 1.6M
The Orlando Magic have garnered a total of 6.2 million followers across social media platforms, showcasing their enduring popularity and passionate fan base. With 2.7 million Facebook followers, 1.9 million Instagram followers, and 1.6 million Twitter followers, the Magic engage with fans through captivating content, behind-the-scenes access, and interactive experiences. As a team with a rich history and a commitment to community engagement, the Magic continue to inspire and unite fans worldwide, embodying the magic of Orlando and the spirit of basketball.
24. Utah Jazz – 6.0M Total Followers
Facebook: 3.3M
Instagram: 1.4M
X/Twitter: 1.2M
The Utah Jazz, a formidable force in the NBA, have cultivated a digital community of 6.0 million followers across various social media platforms. With 3.3 million Facebook followers, 1.4 million Instagram followers, and 1.2 million Twitter followers, the Jazz continue to inspire and unite fans worldwide, embodying the spirit of basketball and the values of Utah.
25. New Orleans Pelicans – 5.9M Total Followers
Facebook: 1.8M
Instagram: 2.8M
X/Twitter: 1.3M
The New Orleans Pelicans boast a total of 5.9 million followers across social media platforms, reflecting their widespread appeal and dedicated fan base. With 1.8 million Facebook followers, 2.8 million Instagram followers, and 1.3 million Twitter followers, the Pelicans engage with fans through compelling content, behind-the-scenes access, and interactive experiences. As a team with a promising future and a commitment to community engagement, the Pelicans continue to inspire and unite fans worldwide, embodying the spirit of New Orleans and the joy of basketball.
26. Indiana Pacers – 5.6M Total Followers
Facebook: 3.1M
Instagram: 3.1M
X/Twitter: 1.4M
The Indiana Pacers have garnered a loyal following of 5.6 million fans across social media platforms, showcasing their enduring presence and dedicated fan base. With 3.1 million Facebook followers, 3.1 million Instagram followers, and 1.4 million Twitter followers, the Pacers actively engage with fans through a variety of content, including game highlights, player spotlights, and community initiatives. As a team with a strong tradition of excellence and a commitment to their fans, the Pacers continue to inspire and unite audiences worldwide, embodying the spirit of Indiana basketball.
27. Minnesota Timberwolves – 5.5M Total Followers
Facebook: 1.8M
Instagram: 3.1M
X/Twitter: 1.2M
The Minnesota Timberwolves have garnered a total of 5.5 million followers across social media platforms, reflecting their enduring popularity and passionate fan base. With 1.8 million Facebook followers, 3.1 million Instagram followers, and 1.2 million Twitter followers, the Timberwolves engage with fans through captivating content, behind-the-scenes access, and interactive experiences. As a team with a rich history and a commitment to excellence, the Timberwolves continue to inspire and unite fans worldwide, embodying the spirit of Minnesota and the excitement of basketball.
28. Charlotte Hornets – 5.3M Total Followers
Facebook: 1.7M
Instagram: 2.4M
X/Twitter: 1.2M
The Charlotte Hornets have amassed a total of 5.3 million followers across social media platforms, reflecting their growing presence in the digital realm of basketball. With 1.7 million Facebook followers, 2.4 million Instagram followers, and 1.2 million Twitter followers, the Hornets engage with fans through captivating content, behind-the-scenes access, and interactive experiences. As a team with a bright future and a commitment to innovation, the Hornets continue to captivate audiences worldwide, showcasing their unique identity and competitive spirit on and off the court.
29. Memphis Grizzlies – 4.6M Total Followers
Facebook: 2.0M
Instagram: 2.0M
X/Twitter: 1.6M
The Memphis Grizzlies boast a dedicated following of 4.6 million fans across social media platforms, underscoring their growing presence and influence in the digital landscape of basketball. With 2.0 million Facebook followers, 2.0 million Instagram followers, and 1.6 million Twitter followers, the Grizzlies actively engage with fans through compelling storytelling, interactive content, and immersive experiences. As a team with a youthful and dynamic roster, the Grizzlies captivate audiences worldwide, embodying the relentless spirit of Memphis basketball and the passion of their devoted fan base.
30. Detroit Pistons – 4.5M Total Followers
Facebook: 1.9M
Instagram: 1.5M
X/Twitter: 1.1M
The Detroit Pistons boast a robust following of 4.5 million fans across social media platforms, indicative of their enduring legacy and loyal fan base. With 1.9 million Facebook followers, 1.5 million Instagram followers, and 1.1 million Twitter followers, the Pistons actively engage with fans through diverse content, exclusive access, and interactive initiatives. As a team steeped in tradition and committed to excellence, the Pistons continue to inspire and unite fans worldwide, embodying the resilient spirit of Detroit and the pride of Pistons basketball.
